Tourism marketing: 5 effective strategies

1. Develop an effective strategy

It is impossible to do tourism marketing and promotion without a solid strategy — this is the very first aspect to take into account. Start with a good brainstorming session, then put everything down on paper: your strategy should be a proper document that considers at least these points:

• the analysis of your target market;
• the current situation of your business;
• the goals you want to achieve;
• your target audience;
• every distinctive feature that defines you (in other words, your strengths and weaknesses);
• a thorough competitor analysis.

Only once you have clarified these points will you be able to decide which tourism marketing strategies to pursue for your business. SEO, social media, funnels… these are all marketing concepts that can help promote your business, but they will be completely useless without a well-structured tourism marketing plan behind them.

2. Online and offline work well together

Using a mix of online and offline techniques may seem outdated in a world dominated by digital, yet tourism marketing is still very much carried out through traditional channels as well.

Of course, customer management often begins behind the screens of our devices, but it then needs to be matched by a real-life experience. One example? If the welcome guests receive on site does not live up to what was described online, the result can be seriously counterproductive. The web is an incredibly powerful resource, but you need to know how to use it properly — as we are about to see.

3. Build a good website

Your online business card is, of course, your project’s website. If you are looking for an example of a good tourism marketing plan, this is always the best place to start.

Pay attention to the details, think carefully about its structure and appearance, make sure it works perfectly on mobile devices, and that it offers all the tools you need. Consider informative pages, a chat function, and forms for quick and easy booking. And it certainly does not end there: there are many promotional strategies, each making use of different channels:

• SEO, to optimize your website and reach an audience that is already aware of what it is looking for;
• Social Media, to connect with people and inspire them;
• newsletters and email marketing, to run promotions and stay in touch with those who have already purchased;
• online advertising, to reach more people who may be interested in what you have to offer.

There are many channels — what matters is using them in the right way!

4. Tell your story through storytelling and social media

You may ask: is simply being present enough? Of course, just opening an Instagram account is not enough to have contact requests pouring in. In fact, that is not even the best way to use this channel, because the most effective way to make the most of social networks or a blog is through storytelling. Emotions, narratives, stories.

You have a world to tell — your own. Surely you do not want to communicate it in a boring way?

5. Stand out with the power of originality

In a crowded market, the secret to standing out is finding your own path without losing your identity.

Yes, you need to be original when writing a Facebook post, but also when turning your customer’s experience into an unforgettable moment.

There are many possible solutions, but at Figurine Italia we have chosen to help projects like yours tell their story in a fun and creative way, through one simple little sticker that delights both children and adults: the sticker itself. Discover what we can do for you.