Stickers are good for your business

What’s inside the packs?

What neuroscience and psychology have shown is that anticipation stimulates the amygdala, the part of the brain linked to emotion and curiosity.
Opening a pack becomes an emotional experience that deeply engages people, keeping attention focused on the brand. (Are people buying the product or the surprise?)

Does your brand release dopamine?
Now it does!

Every pack that gets opened releases dopamine, the neurotransmitter linked to pleasure.
And that’s not all: as the rewards become more exciting, the brain is motivated to keep going in search of that rare — and therefore valuable, whether real or imagined — sticker, creating a habit of engagement.

The Zeigarnik effect

It shows that our brain struggles to accept something unfinished. Opening a sticker pack fully satisfies our curiosity, while also fuelling the desire to open another one.

Multisensory experience

The excitement of sticker collections lies in their ability to engage all the senses: the sound of opening the pack for hearing, the eye-catching design for sight, the action of peeling off the backing for touch, and the act of placing the sticker in exactly the right spot, which combines choice and skill. This multisensory involvement strengthens the emotional connection with the brand, turning it into an even more memorable experience.

Why it works:

The customer feels that they are not simply buying products, but engaging in an ongoing interaction with the brand that satisfies their need for curiosity, reward, and belonging.

So the pack enhances the value of what’s inside

Whether it’s Sport, Automotive, Luxury, Food, Make-Up or anything else, with stickers in packs the result is always the same: loyalty and positive memories that encourage people to come back and not forget your brand.

Let’s create something extraordinary together!

*Research project by Dr Sara Borsi. This content may not be reproduced in whole or in part without the written authorisation of Mye.
Doing so would constitute a knowing violation of international copyright law.